Event Poster Sketch

 

I decided to create an event poster for Halloween Event that happens over at Bethel Woods which is where the 1969 Woodstock event had taken place.  I have taken classes and did an internship over there.  Also, I have been to a few of the events and have been through the museum a few times. 

It is such a beautiful place that is rich in history with all the memories of the amazing artist who had played at the 1969 Woodstock festival.  The Halloween festival is a fun walk through at night where you can see carved pumpkins that are used to create different sculptures.  Some of the pumpkins are carved out foam and other had been created by molds.  I actually got to meet the artist who did most of the carvings that you see there. 

I do have some images of the festival on my phone which I may be able to use.  I’m planning on making sure that I use white space effectively to  make my images and informational text stand out.

The “7 Elements to Consider When Designing an Event Poster” was very helpful and it made clear “Even though most of the elements are part of the design, designing an event poster is more than just that. You need to remember that the item will be the first thing that people see about the occasion.” (Arvin, 2024)

I thought about the 7 elements while doing my sketches:

1.     Goal:  My goal was to design a poster for a Halloween Event at Bethel Woods. 

2.     Audience:  All ages and people who like Halloween. 

3.     The White Space:  I made sure there is plenty of white space and not overcrowding

4.     Text:  Plan on name of event and how to find out more information so it doesn’t go over 40%

5.     Format and Structure:  Plan on having name of event to be bold and large

6.     Imagery:  Show iconic images of Woodstock and Halloween

7.     Color: Halloween colors of Black, Orange, Yellow

 

Arvin, L. (2024, February 4). 7 elements to consider when designing an event poster. Kreafolk. https://kreafolk.com/blogs/articles/elements-event-poster

 

 

Eye Catching Design = this poster shows off one of the cool sculptures created at Bethel Woods and could attract people to want to see the sculptures.

 

Background Color = very dark night

 

Why this Color = a dark color would help the orange colors stand out better.

 

Image = Carved pumpkins put together to look like a serpent

 

Logo = Bethel Woods Logo and the Event Title will go in this section

 

Logo Placement = Placed at top to grab the viewer’s attention and they would know who is holding the event.

 

Typography = Legitima

 

Why this Typography = Easy to read and gives it a luxurious fun feeling.

 

Info = In this section the information about date/time/place/website

 

Eye Catching Design = this poster shows the name of the festival inside the pumpkin which is simple but eye catching from far away.  I think it is also very memorable.

 

Background color = Dark Purple

 

Why this Color = Purple would help the orange stand out because it is close to being opposite colors.

 

Logo = Bethel Woods Logo

 

Logo Placement = At the top to show who is holding the event.

 

Typography = Baileywick JF Gothic

 

Why this Typography = in this poster design I want to try out a fun font called Baileywick JF Gothic so it gives the viewer a feeling that this event is fun.

 

Image = Carved pumpkins that shows the Title of the event

 

Info = in this section the information about date/time/place/website

 

 

Eye Catching Design = this poster design would be very bright instead of using typical Halloween colors.  This would be less scary and also advertising that there are daytime hours to bring younger children.  The pumpkins sculptures would be in the shapes of flowers set against a bright blue background.

 

Background Color = Bright Blue

 

Why this Color = Make it fun and have the flower pumpkin sculptures stand out.

 

Logo = Bethel Woods Logo

 

Logo Placement = at the top to show who is holding the event.

 

Info = Information section will be next to logo.   In this section the information about date/time/place/website.

 

Typography = Baileywick JF Gothic

 

Why this Typography = in this poster design I want to try out a fun font called Baileywick JF Gothic so it gives the viewer a feeling that this event is fun.

 

Image = carved Pumpkins shaped like flowers.  Trying out information on top followed by

white space and then images.

 

 

 

Eye Catching Design = this poster design is to attract Halloween lovers of the creepy crawler critters such as bats and spiders.  The logo will be placed at top with white space and then the pumpkin carved with a spider followed by the information.  A dark background should pop off the pictures.

 

Background Color = Dark blue/black

 

Why this Color = to pop out the picture.

 

Logo = Bethel Woods Logo

 

Logo Placement = at the top so viewers know where the event is taking place.

 

Image = carved pumpkins that shows a spider.

 

Typography = totally Gothic

 

Why this Typography = this font has a very spooky feeling to it and is very easy to read which I think would work perfectly for this poster

 

Info = in this section the information about date/time/place/website

 

 

Eye Catching Design = this design for a poster shows a giant pumpkin with a carved peace sign which is representative of Bethel Woods.  I was thinking maybe small Halloween fog behind this pumpkin set off by red and orange background.

 

Background Color = Red/Orange background

 

Why this Color = this background would be used to create brightness behind a fog that would be behind the pumpkin in a glowing effect.

 

Logo = Bethel Woods Logo

 

Logo Placement = at the top so viewers know where the event is taking place.

 

Image = carved pumpkins that shows Peace symbol

 

Typography = Totally Gothic

 

Why this Typography = this font has a very spooky feeling to it and is very easy to read which I think would work perfectly for this poster

 

Info = in this section the information about date/time/place/website

 

Eye Catching Design = this design for a poster shows a many pumpkins creating the peace sign which is representative of Bethel Woods.  I was thinking maybe different pictures of the event could go into each triangle which then shows off three different scenes.  There are different activities going on during the event so this design could share that with the viewer.

 

 

Background Color = multiple colors would be behind the graphic.

 

Why this Color = thinking it would make the image psychedelic feeling and also representative of Woodstock days.

 

Logo = Bethel Woods Logo

 

Logo Placement = at the top so viewers know where the event is taking place.

 

Image = Carved pumpkins creating a Peace symbol

 

Typography = Baileywick JF Gothic

 

Why this Typography = In this poster design I want to try out a fun font called Baileywick JF Gothic so it gives the viewer a feeling that this event is fun.

 

Info = In this section the information about date/time/place/website